What are we actually selling?

As an estate agent you may think that it is obvious what we are selling. We do have photos of houses in our window and on our website. Yes we sell houses but we sell much more than that. To sell a house you are selling bricks and mortar, it is a transaction. As though selling a product, each transaction is the same, and you offer the exact same service.

At Ellis and Co Golders Green we know that we don’t sell houses.

No, we haven’t completely lost the plot! So what do we sell?

We sell a home and a lifestyle.

Selling a home is privilege; it takes care, attention to detail and passion. Selling a home is not a transaction but a journey. The journey goes in two directions; on one side you have the seller on the other the buyer. Each has to go through a series of stages before they can cross to the other side. You have the excitement at the start of the journey about your next stage of your life, in trepidation that the process will run smoothly, and slightly stressed about the amount you need to do before you move.

When buying a home you are buying into the lifestyle you want. Wanting something and having something are two completely different things. Emotions are a natural part of buying or selling a home, and it is here where we can help. The agreement of an offer is only the start of our journey.

Many people believe that we ‘hungry’ estate agents only want the sale. As soon as an offer has been accepted we are on to our next victim. Oh how wrong can these people be? Having an offer accepted is just the beginning; it is our responsibility to coordinate all the pieces of the puzzle. We keep our eye on all the details, chasing paperwork and ensuring that things are moving swiftly and smoothly.

We want you to have the lifestyle you want, but we don’t want it to be marred by a stressful journey. It’s with a sense of pride that takes you to completion, knowing that you will open the door to your future.

Is that the end?

Does our journey together stop there?

No! Selling a home is more than a one-time deal. We keep in touch and are always here to advise. When at such time you are ready for a new beginning, we are more than happy to not sell your house but your home.

What we are selling is not just the home that you love, but the lifestyle you want and more importantly the journey it takes you to get there.

Thinking about selling or buying a home? Register with us today and let your journey begin. Call James Ryan on 0208 457 5590


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