The biggest posters or the loudest ads don’t always translate to the best person for the job. Agents are a critical part of the selling process, and can offer unique insights and experience. They also help shoulder some of the stress; helping you to focus on what matters most.
Rapport is all important when it comes to your estate agent, so here are some tips about finding the best agent match for you.
When you select an estate agent, you’re performing a job interview for a prized position. You’re choosing a stranger for an incredibly important task; one that requires trust, expertise, and adaptability. Your expectations should be demanding when it comes to selling one of your biggest assets!
Agents should have a high degree of professionalism and dedication to their work. They should have a good reputation, and still be committed to impressing you and working hard.
Does the agent you’re investigating appear interested in your property – or is it just another one in a line of many that they’re hoping to sign as a listing?
When researching, get a sense of how you fit into the agent’s ‘map of the world’ and whether you’re likely to fade into the background once you sign on the dotted line.
What should you look for in an agent?
- Ability to meet your actual requirements (not impose their own)
- Clear interest in meeting your needs
- Professional accreditation
- Positive word or mouth and testimonials from previous clients
- Knowledge of the area in which you’re selling your property
- Knowledge of the price bracket you’re likely to sell in
- Commitment to frank, realistic dialogue about the market and your situation
How do you research?
The portals let you know which agents are working in your area, and you can start your search there.
Combine this with an extensive online search to explore their website, blog and any reviews or recommendations from clients.
Make a shortlist and meet with them personally and put together a list of the questions you’d like them to answer.
Here are some suggestions:
- What is your experience as an estate agent?
- How long have you worked in this particular location?
- How many property sales were you involved with last year?
- Do you normally represent buyers or sellers?
- How many properties do you currently have listed?
- How many prospective buyers approach you?
- What do you perceive your personal strengths are as an estate agent?
- What do you think our property is worth in the current market and how did you arrive at that figure?
- Which marketing strategy do you suggest is the best one to pursue for our property?
Your agent should provide
- Access to recent market sales and appraisal data in your area
- Contact with a large number of buyers
- Screening of those buyers to identify qualified leads
- Advice on how best to market and present your home
- Negotiation services between you and buyers
- Ongoing access to a range of advertising and marketing options
- Honest and continual discussion about how well your property is performing, and whether changes are required
- Effective administration of all legal and financial requirements
Why do our clients choose Ellis and Co Golders Green rather than another Estate Agent?
Our people: Rapport, good communication skills, understanding and a deep-rooted care and interest to succeed for our customers, are the factors that really make us stand out from the crowd.
We look forward to helping you with your move.