Introducing… On The Market – We’re changing the way we market your home

We are less than one week away from the launch of OnTheMarket.com; a brand new property portal that has been designed to rival the existing duopoly namely; Rightmove and Zoopla.

As things currently stand; estate agents pay a monthly fee to advertise property on websites like Rightmove and Zoopla. Nearly 90% of people searching for property will make their initial search online so there is no questioning the power of the internet and these portals.

Estate agents who have signed up to OnTheMarket have been asked to drop either Rightmove or Zoopla. Members are only allowed to advertise on OnTheMarket and one other major portal.

OnTheMarket will be dedicated to presenting properties in the best possible light with nothing to divert or detract from their strengths.

No distractions

No clutter from irritating and distracting third party advertisements
No spam mail
No unnecessary information overload

In addition, OnTheMarket.com will be the only portal to be endorsed by both the National Association of Estate Agents (NAEA) and the Association of Residential Letting Agents (ARLA).

It is considered the most eagerly-awaited launch of its type in many years and already has the whole property industry talking with thousands of agents across the UK already promoting the new portal.

When your home is on the market you want to achieve the very best price you can, as quickly and efficiently as you can and so does your agent!

Know-how on the ground

Potential buyers will always know that when they express interest in your property, it will be via an agent who can:

Answer all their questions
Who they can speak to or meet locally
Who can help them to view your property

Your property is not a commodity and the personal touch counts and at Ellis & Co Golders Green we pride ourselves on being progressive in our approach and we are delighted to have signed up to OnTheMarket and look forward to the public launch.

Why have Ellis & Co Golders Green joined OnTheMarket.com?

onthemarketlogo

We sincerely believe that OnTheMarket.com will become a replacement for the competitor portals and we are confident that Ellis and Co Golders Green, OnTheMarket.com and Rightmove.co.uk will provide the strongest platform to advertise our client’s property.

We are GOLD members and we are proud to be supporting this new venture. If you would like to ensure that your property is listed on this new property portal, make sure the agent you choose advertises at OnTheMarket.com.

We’re proud to be a part of one of the most eagerly-awaited events in the industry and look forward to all of our customers, past, present and future, joining us “on the market”.

New Year, New Opportunities: Preparing your home for a New Year sale

Preparing your home for sale is vitally important – it can help to sell your property more quickly, and more importantly, can add extra value to the sale price.

You don’t have to invest a ton of money to make your home more appealing to potential buyers – a few tips and tricks might just do the trick.

#Step 1 – Clear the clutter

It’s very important that people are able to visualise what the property would look like if they were going to live there.

So get rid of all excess items that have accumulated around the place – people like space. If you have large pieces of furniture, consider moving them out or re-arranging to make rooms look larger.

Put DVD’s/CD’s away, make sure the washing up is done, clear work surfaces, put laundry away, clear away toys and move pet beds away from living rooms.

#Step 2 – Clean like you’ve never cleaned before

Cleanliness is so important. It makes buyers feel that the home is well cared for. By cleanliness we mean, spotless and shiny, from the top of doorways to the corners of the floors and all the areas in between. There should not be a surface of the home that hasn’t been touched when the house goes on the market.

Pay particular attention to the kitchen and bathroom. The kitchen is the most important room in the house and can really make the difference when a buyer has doubts or is choosing between your property and another. Make sure that work surfaces are clean and tidy – clear surfaces to make the kitchen look bigger. Clean the appliances and remove any grease.

If your kitchen really has seen better days, you might consider changing the doors on the kitchen cabinets, which can be done relatively inexpensively and will make a significant difference to how the kitchen looks. Get rid of any limescale stains and clean or replace mouldy grouting in both the kitchen and bathroom.

Make sure the toilet is clean and fresh, the seat is down and the mirrors are gleaming. Put out new towels as they always look nice.

#Step 3 – Fix everything no matter how insignificant it may appear

Do any minor repairs, fill and repaint cracks and replace items that are broken or damaged. Make sure hinges are adjusted, taps don’t drip and any other minor issues are fixed. Even the smallest repairs can make a big difference when it comes to selling your home. You want your house to be in the best shape possible.

# Step 4 – A new lick of paint makes all the difference

A bright and airy home will give a feeling of space. Keep everything as neutral as possible by sticking to a cream or off white to maximise light reflection.

# Step 5 – The sweet smell of success

Bad smells are a real turn off! Make sure your property is well aired and smells good. Don’t just cover the smell – remove the source if you can.

Make sure waste bins are emptied, sheets & towels are fresh and pet bedding is clean. Open windows and clean surfaces with a fresh scented cleaner to remove cooking and smoking odours. Leaving a bowl of vinegar for a few days will help absorb the smell of smoke which will disappear once you have opened the windows for a while.

Try not to use air-freshener – it smells synthetic and many people are allergic to it.

On the other hand, good smells can make a property really welcoming – a pot of coffee brewing can really do the trick and fresh cut flowers look good and smell nice.

# Step 6 – You only get one chance to make a first impression

It is quite common for people to drive by your house before they decide to view, so when your visitor sees the property they will immediately make a judgement about it.

Make sure that the front of the property is clean and tidy. Move bins out of site. If you have one, tidy the garden, cut back the shrubs, clean and tidy patios, pathways and driveway.

Give the front door a fresh coat of paint, or at least a good clean and make sure that the door furniture is shiny and the bell works! Windows and net curtains should be cleaned.

And finally…choose the right agent

With the help of Ellis and Co Golders Green your home can be beautifully presented and marketed to appeal to the widest selection of buyers, giving you the best opportunity to sell for the highest price.

We are property specialists and our expertise and knowledge is often underestimated and underused. We’d be happy to give you a constructive critique and point out any weak points about your property. It’s all part of the service we offer our sellers to help them achieve a quick and successful sale.