Tag Archives: #winter

How to maximise your selling potential during winter

Many people believe it’s harder to sell your home in winter than summer. But there are a number of real advantages to selling during the colder months.

For one thing, removed from the sometimes frenzied action of the spring market, sellers can take a little more time to consider offers, and with fewer homes on the market, there’s less competition. And don’t worry; the things that lead people to make new home purchases i.e. a new job, a growing family, up or downsizing ; happen all year round, and there are still plenty of buyers out there. In fact, winter is a great time for accentuating your home’s cosy, family-friendly charm.

Here are a few tips you can follow to make your home more appealing to buyers:

Clear all exterior pathways of snow and ice

Nothing will turn away potential buyers faster than a treacherously icy path. Open-house guests should be able to easily walk all the way around the house and access outbuildings. Provide as much off-street (snow-cleared) parking as you can to make things easy for visitors.

Preparation is key

Be sure to prepare for those wet and snowy shoes and boots. No one likes having snow and dirt tracked around their home by shoes or wet socks, just as no one enjoys having wet socks and dodging puddles in the doorway.  Be sure to implement a strict “shoes off” policy.

Place an absorbent mat protecting the flooring. Be sure to have a shoe rack or appropriate storage area for shoes, not only to avoid the puddles but to show off the organization of your home.  Apply this also to winter jackets, hats and scarves. Show functioning and organization by thoughtfully arranged set ups, don’t just have outerwear exploding out of closets or haphazardly hanging on hooks or coat rack.

Fix anything that is noticeable

Winter time is when a lot of the problems in a house can become more noticeable. Cracks or gaps in the walls next to doors and windows can allow the wind to whistle in, for example. Fixing any visible problems is an important part of staging at any time of year but it is something we need to take extra care over in the coldest months of the year.

Consider your home’s temperature

Homeowners often turn the heat down in the winter months to save money, but home sellers should turn up the heat to make it more comfortable for buyers. It doesn’t have to be tropical in the home, as buyers will probably have their coats on during the viewing, but you want your home to be warm and inviting. If it’s too cold buyers won’t want to stay and look at all your home has to offer.

Turn on all the lights.

It gets dark very early in the winter, so lights are extremely important. Whenever possible, show your home during daylight hours. Open all the windows so the buyer can see where the natural light comes in. Turn on all the lights, so the buyer feels welcome to look anywhere and doesn’t feel like you’re hiding anything. If you have to show the house at night, make sure all of the outside lights are on and open the windows so people can see the inside lit up as well. Consider bringing in some extra lamps so your house is bright and welcoming.

Give each room a warm touch

A folded throw draped over the back of an armchair, a plump quilt at the foot of the bed or an area rug in warm hues are a few small additions that will make a big difference to the way a room feels to prospective buyers.

Keep decorations simple

Preparing your home for sale includes depersonalizing the home, so keep the Xmas decorations simple. Don’t overdo lighting or ornaments. You want the home to be festive, but not distracting. And after the festive season is over, make sure you’ve taken the decorations down.

Pet-friendly and groomed

If you do own pets, be sure to have the appearance of clean pets…especially dogs. We love our furry friends, but it’s best not to leave those dirty, wet towels and doggy outfits laying around. The last thing you want is the smell of wet dog greeting your buyers at the front door; this can be a real turn off!

Selling a home requires knowledge of the local market, experience in negotiations and the know-how that only an estate agent can bring. As always, correct pricing coupled with great marketing are keys to a successful transaction and our experienced team will be pleased to advise you on maximising the result and helping you to achieve a great sale price at this time of the year.

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